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The Best Books About Digital Marketing

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“What are the best Digital Marketing Books of All-Time?” We looked at 250 of the top Digital Marketing books, aggregating and ranking them so we could answer that very question!

The top 27 titles, all appearing on 3 or more “Best Digital Marketing” book lists, are ranked below by how many lists they appear on. The remaining 200+ titles, as well as the lists we used, are in alphabetical order at the bottom of the page.

Happy Scrolling!



Top 27 Digital Marketing Books



27 .) Content Inc.: How Entrepreneurs Use Content to Build Massive Audiences and Create Radically Successful Businesses by Joe Pulizzi

 Content Inc.: How Entrepreneurs Use Content to Build Massive Audiences and Create Radically Successful Businesses Lists It Appears On:

  • Digital Vidya
  • Mondovo
  • Stephen Zoeller

The traditional “Shark Tank” model for start-ups is taking an amazing idea, product, or service, funding it, and bringing it to market. One expert in the start-up space declares this is entirely the wrong way to launch a business – and backwards to boot. If you build an audience first, using content – whether a blog, podcast, website, resource guide, newsletter among examples – you then have the opportunity to monetize to an already loyal following. It’s the smartest, most risk-averse way to go to market, and there are dozens of successful examples, from The HuffingtonPost and Game Theory to Goop and KraftRecipes.com. In CONTENT, INC., content marketing expert Joe Pulizzi shows you how to position yourself as an informational leader in your niche and develop content that is as beloved as that coming from any traditional media company. Using this model, entrepreneurs with limited resources can build a massive online audience as the engine that drives their entire businesses. Using simple recommendations, any small business owner can use to dominate the market without initially selling anything at all.

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26 .) Convert!: Designing Websites For Traffic and Conversions by Ben Hunt

 Convert!: Designing Websites For Traffic and Conversions Lists It Appears On:

  • Digital Vidya
  • Life Hack
  • Mondovo

Solve your traffic troubles and turn browsers into buyers When web design expert Ben Hunt set out to quantify the difference between an ordinary web site and a great one, he expected to find the key in design simplicity. But when his team more than doubled the conversion rates for a wide range of sites, they identified simple yet powerful solutions involving design, copy, appropriate analysis, classic optimization techniques, and targeted testing. You’ll find the fixes easy to implement, and they’re all right here. Understand the essentials – your market, your proposition, and your delivery. Create a site that is seen by the right people, provides a compelling experience, and generates the desired action. Learn how to use testing to improve your site’s conversion rate. Discover the holistic nature of web site optimization and why multiplicity matters. Examine dozens of simple techniques for building traffic, engaging your audience, and crafting effective calls to action. Combine creativity with analysis for the best possible results. Ben Hunt is Principal Consultant for Scratchmedia Ltd. He operates webdesignfromscratch.com, which provides tutorials and advice to over 120,000 web developers each month. Ben has been designing, coding, and producing web sites for clients worldwide for more than 15 years, and is considered a leader in the web usability industry. Forewords by Ken McCarthy, founder of the System Seminar, and Drayton Bird, Drayton Bird Associates.

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25 .) Don’t Make Me Think by Steve Krug

 Don’t Make Me Think Lists It Appears On:

  • Alan Charlesworth
  • Bright Edge
  • Sale Cycle

Since Don’t Make Me Think was first published in 2000, over 400,000 Web designers and developers have relied on Steve Krug’s guide to help them understand the principles of intuitive navigation and information design. In this 3rd edition, Steve returns with fresh perspective to reexamine the principles that made Don’t Make Me Think a classic-–with updated examples and a new chapter on mobile usability. And it’s still short, profusely illustrated…and best of all–fun to read. If you’ve read it before, you’ll rediscover what made Don’t Make Me Think so essential to Web designers and developers around the world. If you’ve never read it, you’ll see why so many people have said it should be required reading for anyone working on Web sites.

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24 .) Dotcom Secrets: The Underground Playbook for Growing Your Company Online by Russell Brunson

 Dotcom Secrets: The Underground Playbook for Growing Your Company Online Lists It Appears On:

  • Digital Grads
  • Entre Resource
  • The Wisdom Post

If you are currently struggling with getting traffic to your website, or converting that traffic when it shows up, you may think you’ve got a traffic or conversion problem. In Russell Brunson’s experience, after working with thousands of businesses, he has found that’s rarely the case. Low traffic and weak conversion numbers are just symptoms of a much greater problem, a problem that’s a little harder to see (that’s the bad news), but a lot easier to fix (that’s the good news). DotComSecrets will give you the marketing funnels and the sales scripts you need to be able to turn on a flood of new leads into your business.

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23 .) Hug Your Haters by Jay Baer

 Hug Your Haters Lists It Appears On:

  • Digital Deepak
  • Inc 42
  • Mashable

Haters are not your problem. . . . Ignoring them is. Eighty percent of companies say they deliver out­standing customer service, but only 8 percent of their customers agree. This book will help you close that gap by reconfiguring your customer service to deliver knockout experiences. The near-universal adoption of smartphones and social media has fundamentally altered the science of complaints. Critics (“haters”) can now express their displeasure faster and more pub­licly than ever. These trends have resulted in an overall increase in complaints and a belief by many businesses that they have to “pick their spots” when choosing to answer criticisms. Bestselling author Jay Baer shows why that approach is a major mistake. Based on an exten­sive proprietary study of how, where, and why we complain, Hug Your Haters proves that there are two types of complainers, each with very differ­ent motivations: ·Offstage haters. These people simply want solutions to their problems. They complain via legacy channels where the likelihood of a response is highest—phone, e-mail, and com­pany websites. Offstage haters don’t care if any­one else finds out, as long as they get answers. ·Onstage haters. These people are often disap­pointed by a substandard interaction via tradi­tional channels, so they turn to indirect venues, such as social media, online review sites, and discussion boards. Onstage haters want more than solutions—they want an audience to share their righteous indignation. Hug Your Haters shows exactly how to deal with both groups, drawing on meticulously researched case studies from businesses of all types and sizes from around the world. It includes specific play­books and formulas as well as a fold-out poster of “the Hatrix,” which summarizes the best strate­gies for different situations. The book is also filled with poignant and hilarious examples of haters gone wild, and companies gone crazy, as well as inspirational stories of companies responding with speed, compassion, and humanity. Whether you work for a mom-and-pop store or a global brand, you will have haters—and you can’t afford to ignore them. Baer’s insights and tactics will teach you how to embrace complaints, put haters to work for you, and turn bad news into good outcomes.

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22 .) Invisible Influence: The Hidden Forces that Shape Behavior by Jonah Berger

 Invisible Influence: The Hidden Forces that Shape Behavior Lists It Appears On:

  • Inc 42
  • Knowledge Enthusiast
  • Mashable

The New York Times bestselling author of Contagious explores the subtle, secret influences that affect the decisions we make—from what we buy, to the careers we choose, to what we eat—in this fascinating and groundbreaking work. If you’re like most people, you think that your choices and behaviors are driven by your individual, personal tastes, and opinions. You wear a certain jacket because you liked the way it looked. You picked a particular career because you found it interesting. The notion that our choices are driven by our own personal thoughts and opinions is patently obvious. Right? Wrong. Without our realizing it, other people’s behavior has a huge influence on everything we do at every moment of our lives, from the mundane to the momentous occasion. Even strangers have a startling impact on our judgments and decisions: our attitudes toward a welfare policy shift if we’re told it is supported by Democrats versus Republicans (even though the policy is the same in both cases). But social influence doesn’t just lead us to do the same things as others. In some cases we conform, or imitate others around us. But in other cases we diverge, or avoid particular choices or behaviors because other people are doing them. We stop listening to a band because they go mainstream. We skip buying the minivan because we don’t want to look like a soccer mom. In his surprising and compelling Invisible Influence, Jonah Berger integrates research and thinking from business, psychology, and social science to focus on the subtle, invisible influences behind our choices as individuals. By understanding how social influence works, we can decide when to resist and when to embrace it—and how we can use this knowledge to make better-informed decisions and exercise more control over our own behavior.

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21 .) Pre-Suasion: A Revolutionary Way to Influence and Persuade by Robert Cialdini Ph.D.

 Pre-Suasion: A Revolutionary Way to Influence and Persuade Lists It Appears On:

  • Digital Marketer
  • Mashable
  • Optin Monster

The author of the legendary bestseller Influence, social psychologist Robert Cialdini shines a light on effective persuasion and reveals that the secret doesn’t lie in the message itself, but in the key moment before that message is delivered. What separates effective communicators from truly successful persuaders? Using the same combination of rigorous scientific research and accessibility that made his Influence an iconic bestseller, Robert Cialdini explains how to capitalize on the essential window of time before you deliver an important message. This “privileged moment for change” prepares people to be receptive to a message before they experience it. Optimal persuasion is achieved only through optimal pre-suasion. In other words, to change “minds” a pre-suader must also change “states of mind.” His first solo work in over thirty years, Cialdini’s Pre-Suasion draws on his extensive experience as the most cited social psychologist of our time and explains the techniques a person should implement to become a master persuader. Altering a listener’s attitudes, beliefs, or experiences isn’t necessary, says Cialdini—all that’s required is for a communicator to redirect the audience’s focus of attention before a relevant action. From studies on advertising imagery to treating opiate addiction, from the annual letters of Berkshire Hathaway to the annals of history, Cialdini draws on an array of studies and narratives to outline the specific techniques you can use on online marketing campaigns and even effective wartime propaganda. He illustrates how the artful diversion of attention leads to successful pre-suasion and gets your targeted audience primed and ready to say, “Yes.”

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20 .) Purple Cow: Transform Your Business by Being Remarkable by Seth Godin

 Purple Cow: Transform Your Business by Being Remarkable Lists It Appears On:

  • Best Marketing Degree
  • Lead Quizzes
  • Mondovo

The acclaimed Wall Street Journal and Business Week Bestseller. You’re either a Purple Cow or you’re not. You’re either remarkable or invisible. Make your choice. What do Starbucks and JetBlue and KrispyKreme and Apple and DutchBoy and Kensington and Zespri and Hard Candy have that you don’t? How do they continue to confound critics and achieve spectacular growth, leaving behind former tried-and true brands to gasp their last? Face it, the checklist of tired ‘P’s marketers have used for decades to get their product noticed – Pricing, Promotion, Publicity, to name a few – aren’t working anymore. There’s an exceptionally important ‘P’ that has to be added to the list. It’s Purple Cow. Cows, after you’ve seen one, or two, or ten, are boring. A Purple Cow, though…now that would be something. Purple Cow describes something phenomenal, something counterintuitive and exciting and flat out unbelievable. Every day, consumers come face to face with a lot of boring stuff-a lot of brown cows – but you can bet they won’t forget a Purple Cow. And it’s not a marketing function that you can slap on to your product or service. Purple Cow is inherent. It’s built right in, or it’s not there. Period. In Purple Cow, Seth Godin urges you to put a Purple Cow into everything you build, and everything you do, to create something truly noticeable. It’s a manifesto for marketers who want to help create products that are worth marketing in the first place. Description from Amazon.com

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19 .) The Tipping Point: How Little Things Can Make a Big Difference by Malcolm Gladwell

 The Tipping Point: How Little Things Can Make a Big Difference Lists It Appears On:

  • Best Marketing Degree
  • Life Hack
  • Stephen Zoeller

The tipping point is that magic moment when an idea, trend, or social behavior crosses a threshold, tips, and spreads like wildfire. Just as a single sick person can start an epidemic of the flu, so too can a small but precisely targeted push cause a fashion trend, the popularity of a new product, or a drop in the crime rate. This widely acclaimed bestseller, in which Malcolm Gladwell explores and brilliantly illuminates the tipping point phenomenon, is already changing the way people throughout the world think about selling products and disseminating ideas. Gladwell introduces us to the particular personality types who are natural pollinators of new ideas and trends, the people who create the phenomenon of word of mouth. He analyzes fashion trends, smoking, children’s television, direct mail, and the early days of the American Revolution for clues about making ideas infectious, and visits a religious commune, a successful high-tech company, and one of the world’s greatest salesmen to show how to start and sustain social epidemics.

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18 .) Top of Mind: Use Content to Unleash Your Influence and Engage Those Who Matter To You by John Hall

 Top of Mind: Use Content to Unleash Your Influence and Engage Those Who Matter To You Lists It Appears On:

  • Digital Grads
  • Knowledge Enthusiast
  • Optin Monster

A game-changing framework for staying top of mind with your audience―from the No. 1 company dominating content marketing What do many successful businesses and leaders have in common? They’re the first names that come to mind when people think about their particular industries. How do you achieve this level of trust that influences people to think of you in the right way at the right time? By developing habits and strategies that focus on engaging your audience, creating meaningful relationships, and delivering value consistently, day in and day out. It’s the winning approach John Hall used to build Influence & Co. into one of “America’s Most Promising Companies,” according to Forbes. In this step-by-step guide, he shows you how to use content to keep your brand front and center in the minds of decision makers who matter. He reveals: – how consumer needs and expectations have changed and what this shift means for you – how to build a helpful, authentic, and consistent brand that serves others just as well as it serves you – proven methods for using digital content to enrich your target audience’s lives in ways that build real, lasting trust Whether you’re a marketing leader engaging an audience of potential customers, a business leader looking to humanize your company brand, or an industry up-and-comer seeking to build influence, maintaining a prominent spot in your audience’s minds will increase the likelihood that the moment they need to make a choice, you’ll be the first one they call. There’s no better way to drive opportunities that result in increased revenue and growth. Business is never “just” business. It’s always about relationships. It’s always about a human connection. When you’re viewed as a valuable, trustworthy partner, the opportunities are endless. Position yourself for success by establishing and developing content-driven relationships that keep you and your brand Top of Mind.

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17 .) Ultimate Guide to Google AdWords: How to Access 100 Million People in 10 Minutes by Perry Marshall and Bryan Todd

 Ultimate Guide to Google AdWords: How to Access 100 Million People in 10 Minutes Lists It Appears On:

  • Best Marketing Degree
  • Digital Marketer
  • Rebrandly

Shows you how to get lower bid prices, more visitors, and more control in this guide to Google AdWords. This title contains search engine optimization techniques, direct marketing skills, methods of testing, and real-life case studies that help you use the advertising medium to improve your business.

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16 .) What Customers Crave by Nicholas Webb

 What Customers Crave Lists It Appears On:

  • Knowledge Enthusiast
  • Mashable
  • Optin Monster

The best companies in the world discover what their customers desire—and then deliver it in memorable and deeply human experiences. How well do you know your customers What Customers Crave examines how the hyper-connected economy is radically changing consumer expectations, and reveals what companies need to do to stay on top. The solution rests on two simple questions: What do your customers love? What do they hate? Find the answers, and you’re well on your way to success.Jam-packed with tools and examples, What Customers Crave helps you reinvent how you engage with customers (both digitally and non-digitally) and: ● Gain invaluable insights into who they are and what they care about ● Use listening posts and Contact Point Innovation to refine customer types ● Engineer experiences for each micromarket that are not only exceptional, but insanely relevant ● Connect across the five most important touchpoints ● Co-create with your customers ● And much more When you learn to provide your customers with exactly what they want, they not only buy—they come back again and again…and bring their friends.

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15 .) You’re My Favorite Client by Mike Monteiro

 You’re My Favorite Client Lists It Appears On:

  • Digital Vidya
  • Life Hack
  • Mondovo

Whether you’re a designer or not, you make design decisions every day. Successful design projects require equal participation from both the client and the designer. Yet, the design process remains a mystery to the very people who buy it. Design is not sausage. You’ll enjoy it even more the better you understand how it’s made! Once again, Mike Monteiro demystifies the design process and helps you prepare for your role. Well-informed clients make for smoother projects, that are run more effectively and ultimately cost less. Ensure you’re asking the right questions, getting the right answers, and working with the right people — and you’ll have the confidence to hire people who will challenge you to make your product the best it can be.

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14 .) Everybody Writes: Your Go-To Guide to Creating Ridiculously Good Content by Ann Handley

 Everybody Writes: Your Go-To Guide to Creating Ridiculously Good Content Lists It Appears On:

  • Build Fire
  • Digital Grads
  • Entre Resource
  • Stephen Zoeller

Finally a go-to guide to creating and publishing the kind of content that will make your business thrive. Everybody Writes is a go-to guide to attracting and retaining customers through stellar online communication, because in our content-driven world, every one of us is, in fact, a writer.If you have a web site, you are a publisher. If you are on social media, you are in marketing. And that means that we are all relying on our words to carry our marketing messages. We are all writers.Yeah, but who cares about writing anymore? In a time-challenged world dominated by short and snappy, by click-bait headlines and Twitter streams and Instagram feeds and gifs and video and Snapchat and YOLO and LOL and #tbt. . . does the idea of focusing on writing seem pedantic and ordinary?Actually, writing matters more now, not less. Our online words are our currency; they tell our customers who we are.Our writing can make us look smart or it can make us look stupid. It can make us seem fun, or warm, or competent, or trustworthy. But it can also make us seem humdrum or discombobulated or flat-out boring.That means you’ve got to choose words well, and write with economy and the style and honest empathy for your customers. And it means you put a new value on an often-overlooked skill in content marketing: How to write, and how to tell a true story really, really well. That’s true whether you’re writing a listicle or the words on a Slideshare deck or the words you’re reading right here, right now…And so being able to communicate well in writing isn’t just nice; it’s necessity. And it’s also the oft-overlooked cornerstone of nearly all our content marketing.In Everybody Writes, top marketing veteran Ann Handley gives expert guidance and insight into the process and strategy of content creation, production and publishing, with actionable how-to advice designed to get results.These lessons and rules apply across all of your online assets — like web pages, home page, landing pages, blogs, email, marketing offers, and on Facebook, Twitter, LinkedIn, and other social media. Ann deconstructs the strategy and delivers a practical approach to create ridiculously compelling and competent content. It’s designed to be the go-to guide for anyone creating or publishing any kind of online content — whether you’re a big brand or you’re small and solo.Sections include: How to write better. (Or, for “adult-onset writers”: How to hate writing less.) Easy grammar and usage rules tailored for business in a fun, memorable way. (Enough to keep you looking sharp, but not too much to overwhelm you.) Giving your audience the gift of your true story, told well. Empathy and humanity and inspiration are key here, so the book covers that, too. Best practices for creating credible, trustworthy content steeped in some time-honored rules of solid journalism. Because publishing content and talking directly to your customers is, at its heart, a privilege. “Things Marketers Write”: The fundamentals of 17 specific kinds of content that marketers are often tasked with crafting. Content Tools: The sharpest tools you need to get the job done. Traditional marketing techniques are no longer enough. Everybody Writes is a field guide for the smartest businesses who know that great content is the key to thriving in this digital world.

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13 .) Hooked: How to Build Habit-Forming Products by Nir Eyal

 Hooked: How to Build Habit-Forming Products Lists It Appears On:

  • Build Fire
  • Entre Resource
  • Inc 42
  • Stephen Zoeller

How do successful companies create products people can’t put down? Why do some products capture widespread attention while others flop? What makes us engage with certain products out of sheer habit? Is there a pattern underlying how technologies hook us? Nir Eyal answers these questions (and many more) by explaining the Hook Model—a four-step process embedded into the products of many successful companies to subtly encourage customer behavior. Through consecutive “hook cycles,” these products reach their ultimate goal of bringing users back again and again without depending on costly advertising or aggressive messaging. Hooked is based on Eyal’s years of research, consulting, and practical experience. He wrote the book he wished had been available to him as a start-up founder—not abstract theory, but a how-to guide for building better products. Hooked is written for product managers, designers, marketers, start-up founders, and anyone who seeks to understand how products influence our behavior. Eyal provides readers with: • Practical insights to create user habits that stick. • Actionable steps for building products people love. • Fascinating examples from the iPhone to Twitter, Pinterest to the Bible App, and many other habit-forming products.

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12 .) Influence: The Psychology of Persuasion by Robert B. Cialdini

 Influence: The Psychology of Persuasion Lists It Appears On:

  • Best Marketing Degree
  • Digital Grads
  • Entre Resource
  • Stephen Zoeller

Influence, the classic book on persuasion, explains the psychology of why people say “yes”—and how to apply these understandings. Dr. Robert Cialdini is the seminal expert in the rapidly expanding field of influence and persuasion. His thirty-five years of rigorous, evidence-based research along with a three-year program of study on what moves people to change behavior has resulted in this highly acclaimed book. You’ll learn the six universal principles, how to use them to become a skilled persuader—and how to defend yourself against them. Perfect for people in all walks of life, the principles of Influence will move you toward profound personal change and act as a driving force for your success.

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11 .) Made To Stick: Why Some Ideas Survive and Others Die by Chip And Dan Heath

 Made To Stick: Why Some Ideas Survive and Others Die Lists It Appears On:

  • Best Marketing Degree
  • Inc 42
  • Sale Cycle
  • Stephen Zoeller

The instant classic about why some ideas thrive, why others die, and how to improve your idea’s chances–essential reading in the “fake news” era. Mark Twain once observed, “A lie can get halfway around the world before the truth can even get its boots on.” His observation rings true: Urban legends, conspiracy theories, and bogus news stories circulate effortlessly. Meanwhile, people with important ideas–entrepreneurs, teachers, politicians, and journalists–struggle to make them “stick.” In Made to Stick, Chip and Dan Heath reveal the anatomy of ideas that stick and explain ways to make ideas stickier, such as applying the human scale principle, using the Velcro Theory of Memory, and creating curiosity gaps. Along the way, we discover that sticky messages of all kinds–from the infamous “kidney theft ring” hoax to a coach’s lessons on sportsmanship to a vision for a new product at Sony–draw their power from the same six traits. Made to Stick will transform the way you communicate. It’s a fast-paced tour of success stories (and failures): the Nobel Prize-winning scientist who drank a glass of bacteria to prove a point about stomach ulcers; the charities who make use of the Mother Teresa Effect; the elementary-school teacher whose simulation actually prevented racial prejudice. Provocative, eye-opening, and often surprisingly funny, Made to Stick shows us the vital principles of winning ideas–and tells us how we can apply these rules to making our own messages stick.

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10 .) Ogilvy on Advertising by David Ogilvy

 Ogilvy on Advertising Lists It Appears On:

  • Best Marketing Degree
  • Inc 42
  • Lead Quizzes
  • Stephen Zoeller

A candid and indispensable primer on all aspects of advertising from the man Time has called “the most sought after wizard in the business”.

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9 .) The 22 Immutable Laws of Advertising: Violate Them at Your Own Risk! by Al Ries and Jack Trout

 The 22 Immutable Laws of Advertising: Violate Them at Your Own Risk! Lists It Appears On:

  • Best Marketing Degree
  • Digital Grads
  • Entre Resource
  • Stephen Zoeller

There are laws of nature, so why shouldn’t there be laws of marketing? As Al Ries and Jack Trout—the world-renowned marketing consultants and bestselling authors of Positioning—note, you can build an impressive airplane, but it will never leave the ground if you ignore the laws of physics, especially gravity. Why then, they ask, shouldn’t there also be laws of marketing that must be followed to launch and maintain winning brands? In The 22 Immutable Laws of Marketing, Ries and Trout offer a compendium of twenty-two innovative rules for understanding and succeeding in the international marketplace. From the Law of Leadership, to The Law of the Category, to The Law of the Mind, these valuable insights stand the test of time and present a clear path to successful products. Violate them at your own risk.

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8 .) They Ask You Answer by Marcus Sheridan

 They Ask You Answer Lists It Appears On:

  • Mashable
  • Mondovo
  • Optin Monster
  • Rebrandly

A revolutionary marketing strategy proven to drive sales and growth They Ask You Answer is a straightforward guide to fixing your current marketing strategy. Regardless of your budget, you are almost certainly overspending on television, radio, and print ads, yet neglecting the number-one resource you have at your disposal: the Internet. Content marketing is no longer about keyword-stuffing and link-building; in fact, using those tactics today gets your page shuffled to the bottom of the heap. Quality content is the key to success, and you already have the ingredients in-house. This book shows you how to structure an effective content strategy using the same proven principles that have revolutionized marketing for all types of businesses, across industries. Author Marcus Sheridan’s pool company struggled after the housing collapse; today, they’re one of the largest pool installers in the U.S., turning away millions of dollars in business they simply cannot accommodate every year. How did he manage it? He answered questions. This book shows you how Marcus’s strategy can work for your business, and how to use your keyboard to bring customers through the door. Boost your company’s web presence with methods that work Build a level of trust that generates customer evangelism Leverage your in-house resources to produce winning content Utilize tactics that work, regardless of industry or sector When people have questions, they ask a search engine. If you have answers, the right content strategy will get them to the top of the search results and seen by millions of eyes every day. Drop the marketing-speak, stop “selling,” and start answering. Be seen as an authority, not just another advertisement. They Ask You Answer describes a fresh approach to marketing and the beginning of big things for your business.

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7 .) Digital Marketing for Dummies by Ryan Deiss and Russ Henneberry

 Digital Marketing for Dummies Lists It Appears On:

  • Bright Edge
  • Digital Marketer
  • Knowledge Enthusiast
  • Lead Quizzes
  • Optin Monster

Does your digital marketing pack a punch? Written with the marketer’s best interests in mind, this friendly, down-to-earth guide shows you how to use proven digital marketing strategies and tactics to expand the reach of your brand, increase audience engagement, and acquire and monetize customers. From current best practices in SEO and SEM to the latest ways to effectively use content marketing and influencer marketing—and everything in between—Digital Marketing For Dummies helps you get the most out of all your digital marketing efforts. What worked in digital marketing just a few years ago is quickly losing relevance as electronic platforms—and the people who use them—continue to evolve. So how do you keep afloat in this fast-paced and ultra-competitive environment? Don’t sweat it! Digital Marketing For Dummies takes the guesswork out of marketing in the digital age, offering the latest tips and techniques for utilizing technology to get your product or services out to the masses. Whether you’re looking to craft a killer campaign from scratch or just want to beef up your social media presence, you’ll find everything you need to meet your business goals—and boost your bottom line. Develop an individually tailored digital marketing campaign Offer an effective lead magnet to convert visitors Keep your audience invested in your brand, products, and services Create a return path with frequent and strategic communication with your customers If you’re ready to benefit from the latest and greatest digital marketing has to offer, this no-nonsense guide sets you up for success.

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6 .) Epic Content Marketing: How to Tell a Different Story, Break through the Clutter, and Win More Customers by Marketing Less by Joe Pulizzi

 Epic Content Marketing: How to Tell a Different Story, Break through the Clutter, and Win More Customers by Marketing Less Lists It Appears On:

  • Best Marketing Degree
  • Digital Deepak
  • Lead Quizzes
  • Life Hack
  • Stephen Zoeller

One of the world’s leading experts on content marketing, Joe Pulizzi explains how to attract prospects and customers by creating information and content they actually want to engage with. No longer can we interrupt our customers with mediocre content and sales messages they don’t care about. Epic Content Marketing takes you step-by-step through the process of developing stories that inform and entertain and compel customers to act–without actually telling them to. Epic content, distributed to the right person at the right time, is the way to truly capture the hearts and minds of customers. It’s how to position your business as a trusted expert in its industry. It’s what customers share and talk about. Once we hook customers with epic content, they reward us by sending our sales through the roof. Epic Content Marketing provides everything you need to: Determine what your content niche should be to attract and retain customers Discover and develop your content marketing mission statement Set up a process for creating and curating epic content Learn how to leverage social and e-mail channels to create–and grow–your audience Measure the performance of your content–and increase your content marketing budget With in-depth case studies of how John Deere, LEGO, Coca-Cola, and other leading corporations are using content to drive epic sales, this groundbreaking guide gives you all the tools to start creating and disseminating content that leads directly to greater profits and growth. Whether you’re the CMO of a Fortune 500, a digital marketer, or an entrepreneur, Epic Content Marketing gives you the tools you need to vanquish the competition. Start your epic journey now! PRAISE FOR EPIC CONTENT MARKETING “From the man who invented content marketing. Listen to this guy. He really understands the new world of marketing. The concepts in Epic Content Marketing are usable all over the world–instantly usable and useful for any business.” — Don Schultz, the “father of integrated marketing,” Professor Emeritus at Northwestern University’s Medill School of Journalism, and author of 13 books “Joe Pulizzi’s ideas are so consistently . . . well, epic (!) that they really don’t need any endorsement by anyone. But here’s mine anyway: You don’t need MORE content. You need the right kind of content, strategically applied. For those organizations struggling to create a content marketing program that drives results, Joe delivers. Again.” — Ann Handley, coauthor of Content Rules and Chief Content Officer, MarketingProfs “As Joe shows us in his wonderful Epic Content Marketing, you must unlearn interrupting people with your nonsense. Instead, publish the valuable content they want to consume and are eager to share.” — David Meerman Scott, marketing strategist and bestselling author of The New Rules of Marketing and PR “This is a brilliant canter through the rapid and ever-changing world of content marketing. Joe has managed to capture the right blend of art and science as he plots the major trends impacting all marketers right now.” — Jonathan Mildenhall, VP, Global Advertising Strategy and Creative Excellence, Coca-Cola Company “You could say that Joe Pulizzi wrote the book on content marketing, but now it’s more than just a saying. It’s what you’re holding in your hands. If you truly want to be successful at content marketing, Pulizzi is one of the few who can show you the way.” — Mitch Joel, President, Twist Image, and author of Six Pixels of Separation and CTRL ALT Delete “Joe Pulizzi may know more about content marketing than any person alive. He proves it in these pages.” — Jay Baer, New York Times bestselling author of Youtility: Why Smart Marketing is About Help Not Hype “The future of successful brand building, and especially the art of solidifying the emotional connection between people and brands, will require expertise in Content Marketing. Epic Content Marketing gives all the details practitioners need without overcomplicating.” — Professor JoAnn Sciarrino, Knight Chair, Digital Advertising and Marketing, UNC Chapel Hill “Joe Pulizzi is the godfather of our burgeoning profession of Content Marketing. He lays out the objectives, principles, and core strategies of our field in a way that’s easy-to-understand, inspiring, and entertaining. If your company doesn’t yet realize that it’s a media company, with all the challenges and advantages that implies, you’re missing the most powerful way to connect with your customers.” — Julie Fleischer, Director, Media & Consumer Engagement, Kraft Foods

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5 .) Jab, Jab, Jab, Right Hook by Gary Vaynerchuk

 Jab, Jab, Jab, Right Hook Lists It Appears On:

  • Digital Deepak
  • Lead Quizzes
  • Life Hack
  • Mondovo
  • Stephen Zoeller

The New York Times bestselling author and social media expert returns with hard-won advice on how to connect with customers and beat the competition by mastering social media marketing When managers and marketers outline their social media strategies, they often plan for the “right hook”-their next highly anticipated sale or campaign that’s going to put the competition out for the count. Even companies committed to jabbing-patiently engaging with customers to build the relationships so crucial to successful social media campaigns-still yearn to land the powerful, bruising swing that will knock out their opponent or their customer’s resistance in one tooth-spritzing, killer blow. Right hooks, after all, convert traffic to sales. They easily show results and ROI. Except when they don’t. In the same passionate, street-wise style readers have come to expect, Gary Vaynerchuk is on a mission to improve marketers’ right hooks by changing the way they fight to make their customers happy, and ultimately to compete. Thanks to the massive change and proliferation in social media platforms in the last four years, the winning combination of jabs and right hooks is different now. Communication is still key, but context matters more than ever. It’s not just about developing high-quality content, but developing high-quality content perfectly adapted to specific social media platforms and mobile devices-content tailor-made for Facebook, YouTube, Instagram, Pinterest, Twitter, and Tumblr. A mash-up of the best elements of Crush It! and The Thank You Economy with a 2013 spin, here is a blueprint to social media marketing strategies that really works.

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4 .) Contagious: Why Things Catch On by Jonah Berger

 Contagious: Why Things Catch On Lists It Appears On:

  • Alore
  • Digital Grads
  • Inc 42
  • Life Hack
  • Sale Cycle
  • Stephen Zoeller

New York Times bestseller and named Best Marketing Book of 2014 by the American Marketing Association What makes things popular? Why do people talk about certain products and ideas more than others? Why are some stories and rumors more infectious? And what makes online content go viral? If you said advertising, think again. People don’t listen to advertisements, they listen to their peers. But why do people talk about certain products and ideas more than others? Why are some stories and rumors more infectious? And what makes online content go viral? Wharton marketing professor Jonah Berger has spent the last decade answering these questions. He’s studied why New York Times articles make the paper’s own Most E-mailed List, why products get word of mouth, and how social influence shapes everything from the cars we buy to the clothes we wear to the names we give our children. In this book, Berger reveals the secret science behind word-of-mouth and social transmission. Discover how six basic principles drive all sorts of things to become contagious, from consumer products and policy initiatives to workplace rumors and YouTube videos. Contagious combines groundbreaking research with powerful stories. Learn how a luxury steakhouse found popularity through the lowly cheese-steak, why anti-drug commercials might have actually increased drug use, and why more than 200 million consumers shared a video about one of the seemingly most boring products there is: a blender. If you’ve wondered why certain stories get shared, e-mails get forwarded, or videos go viral, Contagious explains why, and shows how to leverage these concepts to craft contagious content. This book provides a set of specific, actionable techniques for helping information spread – for designing messages, advertisements, and information that people will share. Whether you’re a manager at a big company, a small business owner trying to boost awareness, a politician running for office, or a health official trying to get the word out, Contagious will show you how to make your product or idea catch on.

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3 .) Permission Marketing by Seth Godin

 Permission Marketing Lists It Appears On:

  • Digital Deepak
  • Digital Grads
  • Inc 42
  • Lead Quizzes
  • Life Hack
  • Stephen Zoeller

The man Business Week calls “the ultimate entrepreneur for the Information Age” explains “Permission Marketing”—the groundbreaking concept that enables marketers to shape their message so that consumers will willingly accept it. Whether it is the TV commercial that breaks into our favorite program, or the telemarketing phone call that disrupts a family dinner, traditional advertising is based on the hope of snatching our attention away from whatever we are doing. Seth Godin calls this Interruption Marketing, and, as companies are discovering, it no longer works. Instead of annoying potential customers by interrupting their most coveted commodity—time—Permission Marketing offers consumers incentives to accept advertising voluntarily. Now this Internet pioneer introduces a fundamentally different way of thinking about advertising products and services. By reaching out only to those individuals who have signaled an interest in learning more about a product, Permission Marketing enables companies to develop long-term relationships with customers, create trust, build brand awareness — and greatly improve the chances of making a sale.

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2 .) The New Rules of Marketing and PR by David Meerman Scott

 The New Rules of Marketing and PR Lists It Appears On:

  • Alan Charlesworth
  • Alore
  • Best Marketing Degree
  • Build Fire
  • Digital Deepak
  • Stephen Zoeller

“The” benchmark guide to marketing and PR, updated with the latest social media and marketing trends, tools, and real-world examples of success”The New Rules of Marketing & PR, 4th Edition” is the pioneering guide to the future of marketing, an international bestseller with more than 300,000 copies sold in over 25 languages. It offers a step-by-step action plan for harnessing the power modern marketing and PR to communicate with buyers directly, raise visibility, and increase sales. It shows how large and small companies, nonprofits, and more can leverage Web-based content to get the right information to the right people at the right time for a fraction of the cost of big-budget campaigns. Including a wealth of compelling case studies and real-world examples of content marketing and inbound marketing success, this is a practical guide to the new reality of reaching buyers when they’re ready.Includes updated information, examples, and case studies plus an examination of newly popular tools such as Infographics, photo-sharing using Pinterest and Instagram, as well as expanded information on social media such as YouTube, Twitter, Facebook, and LinkedInDavid Meerman Scott is a marketing strategist, bestselling author of eight books including three international bestsellers, advisor to emerging companies including HubSpot and Eloqua, and a professional speaker on topics including marketing, leadership, and social media. Prior to starting his own business, he was marketing VP for two U.S. publicly traded companies and was Asia marketing director for Knight-Ridder, at the time one of the world’s largest information companies. “The New Rules of Marketing & PR” offers the single resource for entrepreneurs, business owners, nonprofit managers as well as those working in marketing or publicity departments to build a marketing and PR strategy to grow any business.

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1 .) Youtility: Why Smart Marketing Is About Help Not Hype by Jay Baer

 Youtility: Why Smart Marketing Is About Help Not Hype Lists It Appears On:

  • Best Marketing Degree
  • Digital Deepak
  • Digital Vidya
  • Inc 42
  • Lead Quizzes
  • Mondovo
  • Stephen Zoeller

The difference between helping and selling is just two letters If you’re wondering how to make your products seem more exciting online, you’re asking the wrong question. You’re not competing for attention only against other similar products. You’re competing against your customers’ friends and family and viral videos and cute puppies. To win attention these days you must ask a different question: “How can we help?” Jay Baer’s Youtility offers a new approach that cuts through the clut­ter: marketing that is truly, inherently useful. If you sell something, you make a customer today, but if you genuinely help someone, you create a customer for life.

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The 200+ Additional Best Books About Digital Marketing



 

#BookAuthorLists
(Titles Appear On 2 Lists Each)
28
All Marketers are Liars: The Underground Classic That Explains How Marketing Really Works–and Why Authenticity Is the Best Marketing of All
Digital Vidya
Stephen Zoeller
29Audience: Marketing in the Age of Subscribers, Fans and FollowersJeffrey Rohrs
Best Marketing Degree
Stephen Zoeller
30Building a Story BrandDonald MillerDigital Grads
Inc 42
31Buy-ology: Truth and Lies About Why We BuyMartin Lindstrom
Best Marketing Degree
Stephen Zoeller
32Creativity, Inc.Ed CatmullCirca Edu.
Sale Cycle
33Crush ItGary VaynerchukBuild Fire
Life Hack
34Digital Sense: The Common Sense Approach to Effectively Blending Social Business Strategy, Marketing Technology, and Customer ExperienceTravis Wright and Chris Snook
Knowledge Enthusiast
Mashable
35Growth Hacker MarketingRyan HolidayEntre Resource
Stephen Zoeller
36Guerrilla Marketing: Easy and Inexpensive Strategies for Making Big Profits from Your Small BusinessJay Conrad Levinson
Best Marketing Degree
Life Hack
37Hacking GrowthSean Ellis and Morgan BrownOptin Monster
Rebrandly
38Hey Whipple, Squeeze This: The Classic Guide to Creating Great AdsLuke Sullivan
Best Marketing Degree
Lead Quizzes
39
Influence Marketing: How to Create, Manage, and Measure Brand Influencers in Social Media Marketing
Alan Charlesworth
Stephen Zoeller
40Killing MarketingJoe Pulizzi and Robert RoseLead Quizzes
Rebrandly
41LaunchJeff WalkerEntre Resource
Mondovo
42Linchpin: Are You Indispensable?Seth Godin
Best Marketing Degree
Life Hack
43Marketing ManagementPhilip Kotler
Best Marketing Degree
Stephen Zoeller
44Non-Obvious: How to Think DifferentRohit BhargavaInc 42
Mashable
45
Originals: How Non-Conformists Move the World
Knowledge Enthusiast
Optin Monster
46
Performance Partnerships: The Checkered Past, Changing Present & Exciting Future of Affiliate Marketing
Knowledge Enthusiast
Optin Monster
47Positioning: The Battle for Your Mind: How to Be Seen and Heard in the Overcrowded MarketplaceAl Ries and Jack Trout
Best Marketing Degree
Stephen Zoeller
48Selling the Invisible: A Field Guide to Modern MarketingHarry BeckwithBuild Fire
Life Hack
49
Social Media Marketing All-In-One for Dummies
Bright Edge
Optin Monster
50The Art of Social Media: Power Tips for Power UsersGuy KawasakiStephen Zoeller
The Wisdom Post
51
The Big Data-Driven Business: How to Use Big Data to Win Customers, Beat Competitors, and Boost Profits
Digital Vidya
Mondovo
52The Copywriter’s HandbookRobert W. BlyEntre Resource
Inc 42
53
The Power of Visual Storytelling: How to Use Visuals, Videos, and Social Media to Market Your Brand
Digital Vidya
Stephen Zoeller
54
The Road to Recognition: The A-to-Z Guide to Personal Branding for Accelerating Your Professional Success in The Age of Digital Media
Knowledge Enthusiast
Optin Monster
55TribesSeth Godin
Best Marketing Degree
Inc 42
56Web Analytics 2.0Avinash Kaushik
Best Marketing Degree
Digital Deepak
(Titles Appear On 1 Lists Each)
57#Get Social SmartOptin Monster
5811 Seconds to SuccessOptin Monster
59
13 Ways to Hack Facebook Ads: A Digital Marketer Hack Guide
Digital Marketer
602017 Non-ObviousOptin Monster
6180/20 Sales and MarketingStephen Zoeller
62A Framework for Marketing ManagementStephen Zoeller
63
A Practitioner’s Guide to Account-Based Marketing
Optin Monster
64Art of SEO (3rd edition)Eric EngeDigital Deepak
65
Artificial Intelligence for Marketing: Practical Applications
Alan Charlesworth
66Ask by Ryan LevesqueEntre Resource
67
BadMen: How Advertising Went From A Minor Annoyance To A Major Menace
Alan Charlesworth
68
Be Like Amazon: Even a Lemonade Stand Can Do It
Digital Marketer
69Big Data: A Revolution That Will Transform How We Live, Work, and ThinkViktor Mayer- Schönberger and Kenneth Cukier
Best Marketing Degree
70
Blogging: A Practical Guide to Plan Your Blog: Start Your Profitable Home-Based Business with a Successful Blog
Bright Edge
71Blue Ocean ShiftOptin Monster
72Blue Ocean Strategy: How to Create Uncontested Market Space and Make Competition IrrelevantW. Chan KimLife Hack
73Book Yourself SolidMichael PortLife Hack
74
Born to Blog: Building your blog for personal and business success
Stephen Zoeller
75Brainfluence: 100 Ways to Persuade and Convince Consumers with NeuromarketingRoger Dooley
Best Marketing Degree
76Breakthrough AdvertisingEugene Schwartz
Best Marketing Degree
77
Buyer Personas: How to Gain Insight into your Customer’s Expectations, Align your Marketing Strategies, and Win More Business
Stephen Zoeller
78Call to Action: Secret Formulas to Improve Online ResultsBryan Eisenberg
Best Marketing Degree
79Cashvertising: How to Use More than 100 Secrets of Ad-Agency Psychology to Make Big Money Selling Anything to AnyoneDrew Eric Whitman
Best Marketing Degree
80Chief Marketing Officers at Work
Knowledge Enthusiast
81Click MillionairesScott FoxThe Wisdom Post
82Confessions of an Advertising ManStephen Zoeller
83
Connect: The Secret LinkedIn Playbook To Generate Leads, Build Relationships, And Dramatically Increase Your Sales
Digital Marketer
84
Conquer the Chaos: How to Grow a Successful Small Business Without Going Crazy
Digital Marketer
85Consumer Behavior and Marketing StrategyStephen Zoeller
86Content ChemistryAndy CrestodinaRebrandly
87Content CriticalAlan Charlesworth
88
Content Rules: How to Create Killer Blogs, Podcasts, Videos, Ebooks, Webinars (and More) That Engage Customers and Ignite Your Business
Stephen Zoeller
89Converge: Transforming Business at the Intersection of Marketing and TechnologyBob Lord and Ray Velez
Best Marketing Degree
90Ctrl Alt Delete: Reboot Your BusinessStephen Zoeller
91Culturematic: How Reality TV, John Cheever, a Pie Lab, Julia Child, Fantasy FootballGrant McCracken
Best Marketing Degree
92Customers.comAlan Charlesworth
93Damn Good Advice (For People with Talent!): How To Unleash Your Creative PotentialAmerica’s Master CommunicatorLife Hack
94
Deep Work: Rules for Focused Success in a Distracted World
Circa Edu.
95Designing Web UsabilityAlan Charlesworth
96
Digital Capital: Harnessing the Power of Business Webs
Alan Charlesworth
97
Digital Marketing Strategy: An Integrated Approach to Online Marketing
Alore
98
Dot Journaling―A Practical Guide: How to Start and Keep the Planner, To-Do List, and Diary That’ll Actually Help You Get Your Life Together
Digital Marketer
99Earn it – Don’t Buy ItAlan Charlesworth
100Eating the Big Fish: How Challenger Brands Can Compete against Brand LeadersAdam Morgan
Best Marketing Degree
101
Email Marketing Demystified: Build a Massive Mailing List, Write Copy that Converts, and Generate More Sales
Build Fire
102Email Marketing RulesOptin Monster
103
Email Persuasion: Captivate and Engage Your Audience, Build Authority and Generate More Sales With Email Marketing
Bright Edge
104
Everything I know about marketing I learned from Google
Alan Charlesworth
105Experiences The 7th Era of MarketingInc 42
106Expert Secrets by Russell BrunsonEntre Resource
107Extraordinary Popular Delusions and the Madness of CrowdsCharles Mackay
Best Marketing Degree
108
For recommended SEO books, see my Best SEO Books post
Bright Edge
109From Those Wonderful Folks Who Gave You Pearl Harbor: Front-Line Dispatches from the Advertising WarJerry Della Femina
Best Marketing Degree
110Future MarketingOptin Monster
111
Game Changer: How to get 10,000 new real fans in 72 hours and turn them into your next cash-paying customers (Without a marketing budget)
Digital Marketer
112Get ScrappyNick WestergaardMashable
113Get to AhaAndy CunninghamRebrandly
114Getting Everything You Can Out of All You’ve Got: 21 Ways You Can Out-Think, Out-Perform, and Out-Earn the CompetitionJay Abraham
Best Marketing Degree
115Getting Things Done: The Art of Stress-Free ProductivityDavid AllenLife Hack
116
Give: The Ultimate Guide To Using Facebook Advertising to Generate More Leads, More Clients, and Massive ROI
Digital Marketer
117Global Content MarketingDigital Vidya
118
Go Pro: 7 Steps to Becoming a Network Marketing Professional
Build Fire
119
Google Adwords for Beginners: A Do-It-Yourself Guide to PPC Advertising
Bright Edge
120Great Leads: The Six Easiest Ways to Start Any Sales MessageMichael Masterson
Best Marketing Degree
121Hacking MarketingScott BrinkerMashable
122
Help! For Writers: 210 Solutions to the Problems Every Writer Faces
Stephen Zoeller
123Here Comes Everybody: The Power of Organizing Without Organizations,Clay Shirky
Best Marketing Degree
124
Hit Makers: The Science of Popularity in an Age of Digital Distraction
Knowledge Enthusiast
125
How I Sold 80,000 Books: Book Marketing for Authors ( Self Publishing through Amazon, and Other Retailers)
Build Fire
126
How to Make My Business Grow: How To Get More New Customers That Come Back More Often & Spend More Money Every Time
Digital Marketer
127How to Tell Your Story in a Noisy Social WorldInc 42
128
How to Win Friends and Influence People by Dale Carnegie
Entre Resource
129
How to Write Copy That Sells by Ray Edwards
Entre Resource
130How to Write Short: Word Craft for Fast TimesStephen Zoeller
131
Hustle: The Power to Charge Your Life with Money, Meaning, and Momentum
Alore
132
HYPERGROWTH: How the Customer-Driven Model Is Revolutionizing the Way Businesses Build Products, Teams, & Brands
Digital Marketer
133Instagram Basics For Your BusinessDigital Marketer
134Introduction to e−CommerceStephen Zoeller
135Introduction to Programmatic AdvertisingBright Edge
136Invisible Selling MachineDigital Marketer
137It’s Not How Good You Are, It’s how Good You Want To BePaul ArdenSale Cycle
138
Kellogg on Branding: The Marketing Faculty of The Kellogg School of Management
Stephen Zoeller
139KNOWNMark W. SchaeferRebrandly
140
Let’s Get Digital: How To Self-Publish, And Why You Should
Build Fire
141Life After The 30-Second Spot: Energize Your Brand With a Bold Mix of Alternatives to Traditional AdvertisingJoseph Jaffe
Best Marketing Degree
142Lost and Founder: A Painfully Honest Field Guide to the Startup WorldRand FishkinLead Quizzes
143Love is the Killer App: How to Win Business and Influence FriendsTim SandersLife Hack
144
Making Innovation Work: How To Manage It, Measure It, and Profit From It
Stephen Zoeller
145
Market Research in Practice: How to Get Greater Insight from Your Market
Stephen Zoeller
146Marketing ResearchStephen Zoeller
147Marketing to the Social WebAlan Charlesworth
148Marketing WarfareAl Ries and Jack Trout
Best Marketing Degree
149Marketing White Belt: Basics for the Digital MarketerChristopher Penn
Best Marketing Degree
150Marketing, Automation, RevolutionAlore
151
Marketing: A Love Story: How to Matter to Your Customers
Build Fire
152MasteryRobert GreeneLife Hack
153
Maximize Your Social: A One-Stop Guide to Building a Social Media Strategy for Marketing and Business Success
Stephen Zoeller
154Meatball SundaeAlan Charlesworth
155
Membership Site Masters: An Inside Look Into Some Of The World’s Most Successful Membership Sites
Digital Marketer
156Net Words – creating high-impact online copyAlan Charlesworth
157Never Eat Alone, Expanded and Updated: And Other Secrets to Success, One Relationship at a TimeKeeith Ferrazzi
Best Marketing Degree
158NudgeCass Sunstein and Richard ThalerSale Cycle
159
Optimize: How to Attract and Engage More Customers by Integrating SEO, Social Media, and Content Marketing
Stephen Zoeller
160Pitch Anything: An Innovative Method for Presenting, Persuading, and Winning the DealOren KlaffLife Hack
161
Podcast Launch: A complete guide to launching your Podcast with 15 Video Tutorials!: How to Create, Launch, Grow & Monetize a Podcast
Digital Marketer
162Principles of Advertising & IMCStephen Zoeller
163Principles of MarketingStephen Zoeller
164
Published: The Proven Path From Blank Page to Published Author
Digital Marketer
165Re-Imagine!: Business Excellence in a Disruptive AgeTom Peters
Best Marketing Degree
166
Referral Engine: Teaching Your Business to Market Itself
Stephen Zoeller
167Scientific AdvertisingClaude HopkinsLife Hack
168Search Engine AdvertisingAlan Charlesworth
169
Self-Employed: 50 Signs That You Might Be An Entrepreneur
Digital Marketer
170
SEO 2016 Learn Search Engine Optimization With Smart Internet Marketing Strategies: Learn SEO with smart internet marketing strategies
Build Fire
171SEO 2017Adam ClarkeRebrandly
172SEO 2018Adam ClarkeThe Wisdom Post
173SEO for GrowthJohn Jantsch and Phil SingletonMashable
174Show Your Work!Austin KleonLife Hack
175Simple ThinkingRichard GerverSale Cycle
176Social Media ROI: Managing and Measuring Social Media Efforts in Your OrganizationOlivier Blanchard
Best Marketing Degree
177
Spin Sucks: Communication and Reputation Management in the Digital Age
Inc 42
178
Start with Why: How Great Leaders Inspire Everyone to Take Action
Stephen Zoeller
179Steve JobsWalter IsaacsonLife Hack
180
Strategic Brand Management: Building, Measuring, and Managing Brand Equity
Stephen Zoeller
181
Strategic Management: Planning for Domestic and Global Competition
Stephen Zoeller
182Tactical Guide to Online MarketingAlan Charlesworth
183Tested Advertising MethodsAlan Charlesworth
184
The $100 Startup: Reinvent the Way You Make a Living, Do What You Love, and Create a New Future
Build Fire
185The 4 Hour WorkweekTimothy FerrissLife Hack
186The Anatomy of BuzzEmanuel Rosen
Best Marketing Degree
187
The Art of Digital Marketing: The Definitive Guide to Creating Strategic, Targeted, and Measurable Online Campaigns
Alore
188
The Art of Explanation: Making Your Ideas, Products, and Services Easier to Understand
Stephen Zoeller
189The Art of SEOEric EngeRebrandly
190The Art of the Pitch: Persuasion and Presentation Skills that Win BusinessPeter Coughter
Best Marketing Degree
191The Ask MethodRyan LevesqueRebrandly
192
The Backdoor Contact to Forbes, TechCrunch, Fast Company and Many Other Top Publications: PR Contacts You Won’t Find Anywhere Else, EVER! Get Mentioned On Forbes for FREE
Digital Marketer
193
The Bulletproof Diet: Lose up to a Pound a Day, Reclaim Energy and Focus, Upgrade Your Life
Digital Marketer
194The Choice Factory: 25 Behavioural Biases That Influence What We BuyRichard ShottonDigital Grads
195The Circle of ProfitAnik SingalThe Wisdom Post
196The Click Moment: Seizing Opportunity in an Unpredictable WorldFrans Johansson
Best Marketing Degree
197The Cluetrain ManifestoChris Locke, Doc Searls, David Weinberger and Rick Levine.
Best Marketing Degree
198
The Content Code: Six Essential Strategies to Ignite Your Content, Your Marketing, and Your Business
Stephen Zoeller
199
The Content Formula: Calculate the ROI of Content Marketing & Never Waste Money Again
Alore
200The Conversion Code by Chris SmithEntre Resource
201
The Counterintuitive Online Formula to Discover Exactly What Your Customers Want to Buy Ask
Digital Marketer
202The Cult of the AmateurAlan Charlesworth
203The Digital EconomyAlan Charlesworth
204
The Dip: A Little Book That Teaches You When to Quit (and When to Stick)
Build Fire
205The E-Myth RevisitedMichael E. GerberLife Hack
206
The Freaks Shall Inherit the Earth: Entrepreneurship for Weirdos, Misfits, and World Dominators
Mondovo
207
The Freedom Manifesto: How To Make A Million Dollars, Travel The World, And Live The Life Of Your Dreams
Digital Marketer
208The Hidden PursuadersAlan Charlesworth
209The Innovator’s Dilemma: The Revolutionary Book That Will Change the Way You Do BusinessClayton Christensen
Best Marketing Degree
210
The Inside Advantage: The Strategy that Unlocks the Hidden Growth in Your Business
Stephen Zoeller
211The Internet Marketing Bible:Zeke Camusio
Best Marketing Degree
212
The Invisible Selling Machine: 5 Steps To Creating an Automated, Evergreen Email Campaign That Literally Makes Sales While You Sleep
Build Fire
213The Lean StartupEric RiesLife Hack
214The Little Red Book of Selling: 12Jeffrey Gitomer
Best Marketing Degree
215The Long Tail: Why the future of business is selling less of moreChris Anderson
Best Marketing Degree
216
The Marketer’s Common Sense Guide to E-Metrics
Alan Charlesworth
217The Mobile Native’s Guide to MarketingOptin Monster
218The New Digital AgeAlan Charlesworth
219
The New Relationship Marketing: How to Build a Large, Loyal, Profitable Network Using the Social Web
Digital Marketer
220The Online Copywriter’s HandbookAlan Charlesworth
221
The Passion Conversation: Understanding, Sparking, and Sustaining Word of Mouth Marketing
Stephen Zoeller
222
The Power of Broke: How Empty Pockets, a Tight Budget, and a Hunger for Success Can Become Your Greatest Competitive Advantage
Digital Marketer
223The SearchAlan Charlesworth
224
The Social Media Bible: Tactics, Tools, & Strategies for Business Success
Digital Vidya
225The Stranger’s Long NeckAlan Charlesworth
226The Trust Edge: How Top Leaders Gain Faster Results, Deeper Relationships, and a Stronger Bottom LineDavid HorsagerLife Hack
227The Ultimate Sales Machine: Turbocharge Your Business with Relentless Focus on 12 Key StrategiesChet Holmes
Best Marketing Degree
228
The Undoing Project: A FRIENDSHIP THAT CHANGED OUR MINDS
Circa Edu.
229The Unofficial Book on HootsuiteOptin Monster
230The Web Content Style GuideAlan Charlesworth
231
This Book Will Teach You How to Write Better by Neville Medhora
Entre Resource
232Three ‘T’s-to-Triumph:Digital Vidya
233TractionGino WickmanRebrandly
234
Train Your Taste To Trim Your Waist: A Simple Method To Love The Food That Loves You Back
Digital Marketer
235
Transform: A rebel’s guide for digital transformation
Alan Charlesworth
236Trust Me, I’m Lying: Confessions of a Media ManipulatorRyan HolidayDigital Grads
237Unleashing the IdeavirusAlan Charlesworth
238
Virtual Freedom: How to Work with Virtual Staff to Buy More Time, Become More Productive, and Build Your Dream Business
Build Fire
239Waiting For Your Cat To Bark?: Persuading Customers When They Ignore MarketingBryan and Jeffrey Einsenberg
Best Marketing Degree
240
Web Metrics – proven methods for measuring website success
Alan Charlesworth
241Web of DeceptionAlan Charlesworth
242Web Word WizardAlan Charlesworth
243
Welcome to the Funnel: Proven Tactics to Turn Your Social Media and Content Marketing up to 11
Stephen Zoeller
244
What’s the Future of Business: Changing the Way Businesses Create Experiences
Stephen Zoeller
245Where The Suckers Moon: The Life and Death of an Advertising CampaignRandall Rothenberg
Best Marketing Degree
246WikinomicsAlan Charlesworth
247
Will It Fly? How to Test Your Next Business Idea So You Don’t Waste Your Time and Money
Digital Marketer
248Words that Sell: More than 6000 Entries to Help You Promote Your Products, Services, and IdeasRichard Bayan
Best Marketing Degree
249World Wide Web MarketingAlan Charlesworth
250
Writing on the Wall : Social Media the First 2,000 Years
Alan Charlesworth


22 Best Digital Marketing Book Sources/Lists



SourceArticle
Alan Charlesworth Some books on digital marketing that are worth a look
Alore 7 unmissable digital marketing books you must read and learn from …
Best Marketing Degree The 50 Best Marketing Books Of All Time – Best Marketing Degrees
Bright Edge Best Digital Marketing Books 2018 – BrightEdge
Build Fire 15 Useful Digital Marketing Books Every Marketer Should Read …
Circa Edu. Three of the Best Books to Transform Your Digital Marketing Company …
Digital Deepak Top 7 Books Every Digital Marketer Must Read – Digital Deepak
Digital Grads The Top 10 Digital Marketing Books for Graduates | DigitalGrads
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