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The Best Branding Books Of All-Time

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“What are the best books about Branding?” We looked at 157 of the top Branding books, aggregating and ranking them so we could answer that very question!

The top 30 titles, all appearing on 2 or more “Best Branding” book lists, are ranked below by how many lists they appear on. The remaining 100+ titles, as well as the lists we used are in alphabetical order at the bottom of the page.

Happy Scrolling!



Top 30 Branding Books



30 .) All Marketers Are Liars: The Underground Classic That Explains How Marketing Really Works–and Why Authenticity Is the Best Marketing of All by Seth Godin

Lists It Appears On:

  • Acadoceo
  • Style Guide

All marketers tell stories. And if they do it right, we believe them. A good story is where genuine customer satisfaction comes from. It’s the source of profit and it’s the future of your organisation. This book shows how to discover and tell authentic stories that set you and your products or service apart from the competition.

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29 .) Archetypes in Branding: A Toolkit for Creatives and Strategists, by Margaret Hartwell

 Archetypes in Branding: A Toolkit for Creatives and Strategists, Lists It Appears On:

  • Brand Folder
  • Laura Busche

Archetypes in Branding: A Toolkit for Creatives and Strategists offers a highly participatory approach to brand development. Combined with a companion deck of sixty original archetype cards, this kit will give you a practical tool to: Reveal your brand’s motivations, how it moves in the world, what its trigger points are and why it attracts certain customers. Forge relationships with the myriad stakeholders that affect your business. Empower your team to access their creativity and innovate with integrity. Readers will use this tool over and over again to inform and enliven brand strategy, and to create resonant and authentic communications. For more information visit www.archetypesinbranding.com.

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28 .) Be Your Own Brand: A Breakthrough Formula for Standing Out from the Crowd by David McNally and Karl Speak1

 Be Your Own Brand: A Breakthrough Formula for Standing Out from the Crowd Lists It Appears On:

  • Brand Yourself
  • Jobberman

In this second edition of their classic book on personal brand, David McNally and Karl Speak show that developing a personal brand is not about constructing a contrived image. Rather, it is a process of discovering who you really are and what you aspire to be. The hallmark insight of this new edition is that the best way to establish a strong and memorable brand is to make a positive difference in the lives of others through making lasting impressions that build trusting relationships. McNally and Speak take you through the process of identifying the key components of your brand, conveying that brand to the world, checking how closely your brand aligns with important relationships in your life–particularly the one with your employer–and assessing your progress along the way. This thoroughly revised and updated edition features new material on how to use social media to build a powerful personal brand and case studies of individuals whose personal brands have changed the world.

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27 .) Brand Leadership: Building Assets In an Information Economy, by David A. Aaker and Erich Joachimsthaler

 Brand Leadership: Building Assets In an Information Economy, Lists It Appears On:

  • Brand Folder
  • Creative Market

As industries turn increasingly hostile, it is clear that strong brand-building skills are needed to survive and prosper. In David Aaker’s pathbreaking book, Managing Brand Equity,managers discovered the value of a brand as a strategic asset and a company’s primary source of competitive advantage. Now, in this compelling new work, Aaker uses real brand-building cases from Saturn, General Electric, Kodak, Healthy Choice, McDonald’s, and others to demonstrate how strong brands have been created and managed.

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26 .) Careergasm: Find Your Way to Feel-Good Work by Sarah Vermunt

 Careergasm: Find Your Way to Feel-Good Work Lists It Appears On:

  • Jobberman
  • The Muse

Rousing, BS-free advice for aspiring career changers What is a Careergasm? Does it feel as good as it sounds? You bet your ass it does. A Careergasm happens when your work feels good. Really good. Like a groovin’ Marvin Gaye song. Like you and your work belong together, and you can’t help coming back for more. But how do you get your mojo back when you’re in a passionless relationship with your job? In Careergasm, Sarah Vermunt leads the way. This playful, empowering book for wannabe career changers is a rally cry, a shot of courage, and a road map charting the course to meaningful work. Filled with real stories about brave people making great stuff happen, this how-to book will help you step out of your career rut and into action. It is written with love and punctuated with laughter. The snorting kind. And the occasional F-bomb. It’s a warm hug and a kick in the ass delivered by a straight-talking spitfire who walks the talk and has hundreds of thousands of people sharing her work at Forbes and Entrepreneur. It’s time to feel good again.

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25 .) Careerkred: 4 Simple Steps to Build Your Digital Brand and Boost Credibility in Your Career by Ryan Rhoten

 Careerkred: 4 Simple Steps to Build Your Digital Brand and Boost Credibility in Your Career Lists It Appears On:

  • Style Guide
  • The Muse

Like it or not, we live in a digital-first age, where your first interaction with someone will likely be online. Which means, it is now possible to make a first impression even while you sleep. How does this impact your career? Studies have shown over 9o% of recruiters today, search for candidates online before they decide to give them a call. Is your brand ready for this?

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24 .) Hello, My Name Is Awesome: How to Create Brand Names That Stick

 Hello, My Name Is Awesome: How to Create Brand Names That Stick Lists It Appears On:

  • Just Creative
  • We Are Motto

Too many new companies and products have names that look like the results of a drunken Scrabble(R) game (Xobni, Svbtle, Doostang). In this entertaining and engaging book, ace-naming consultant Alexandra Watkins explains how anyone–even noncreative types–can create memorable and effective brand names. No degree in linguistics required. The heart of the book is Watkins’s proven SMILE and SCRATCH Test. A great name makes you SMILE because it is Suggestive–evokes a positive brand experience; is Meaningful–your customers get it; uses Imagery–visually evocative to aid in memory; has Legs–lends itself to a theme for extended mileage; and is Emotional–moves people. A bad name, on the other hand, makes you SCRATCH your head because it is Spelling challenged–looks like a typo; is a Copycat–similar to competitors’ names; is Restrictive–limits future growth; is Annoying–frustrates customers; is Tame–flat, uninspired; suffers from the Curse of Knowledge–only insiders get it; and is Hard to pronounce. Watkins also provides up-to-date advice, like making sure that Siri spells your name correctly. And you’ll see dozens of examples–the good, the bad, and the “so bad she gave them an award.” Alexandra Watkins is not afraid to name names.

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23 .) Kellogg on Branding: The Marketing Faculty of the Kellogg School of Management by Alice Tybout & Tim Calkins

 Kellogg on Branding: The Marketing Faculty of the Kellogg School of Management Lists It Appears On:

  • Best Marketing Degrees
  • Creative Market

Destined to become a marketing classic, Kellogg on Branding includes chapters written by respected Kellogg marketing professors and managers of successful companies. It includes: The latest thinking on key branding concepts, including brand positioning and designStrategies for launching new brands, leveraging existing brands, and managing a brand portfolioTechniques for building a brand-centered organizationInsights from senior managers who have fought branding battles and wonThis is the first book on branding from the faculty of the Kellogg School, the respected resource for dynamic marketing information for today’s ever-changing and challenging environment. Kellogg is the brand that executives and marketing managers trust for definitive information on proven approaches for solving marketing dilemmas and seizing marketing opportunities.

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22 .) Logo Design Love: A Guide to Creating Iconic Brand Identities by David Airey

 Logo Design Love: A Guide to Creating Iconic Brand Identities Lists It Appears On:

  • Creative Market
  • Dexigner

There are a lot of books out there that show collections of logos. But David Airey’s “Logo Design Love” is something different: it’s a guide for designers (and clients) who want to understand what this mysterious business is all about. Written in reader-friendly, concise language, with a minimum of designer jargon, Airey gives a surprisingly clear explanation of the process, using a wide assortment of real-life examples to support his points. Anyone involved in creating visual identities, or wanting to learn how to go about it, will find this book invaluable. – Tom Geismar, Chermayeff & Geismar In Logo Design Love, Irish graphic designer David Airey brings the best parts of his wildly popular blog of the same name to the printed page. Just as in the blog, David fills each page of this simple, modern-looking book with gorgeous logos and real world anecdotes that illustrate best practices for designing brand identity systems that last. David not only shares his experiences working with clients, including sketches and final results of his successful designs, but uses the work of many well-known designers to explain why well-crafted brand identity systems are important, how to create iconic logos, and how to best work with clients to achieve success as a designer. Contributors include Gerard Huerta, who designed the logos for Time magazine and Waldenbooks; Lindon Leader, who created the current FedEx brand identity system as well as the CIGNA logo; and many more. Readers will learn: • Why one logo is more effective than another • How to create their own iconic designs • What sets some designers above the rest • Best practices for working with clients • 25 practical design tips for creating logos that last

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21 .) Logo: The Reference Guide to Symbols and Logotypes

 Logo: The Reference Guide to Symbols and Logotypes Lists It Appears On:

  • Dexigner
  • Just Creative

The next time you are tempted to design a logo, take a look at this book. Chances are, it has already been done. By raising the bar, this wonderful resource will make better designers of all of us.” Michael Bierut of Pentagram Design The logo bible, this book provides graphic designers with an indispensable reference source for contemporary logo design. More than 1300 logos are grouped according to their focal form, symbol and graphic associations into 75 categories such as crosses, stars, crowns, animals, people, handwritten, illustrative type, etc. To emphasize the visual form of the logos, they are shown predominantly in black and white. Highlight logos are shown in colour. By sorting a vast, international array of current logotypes – ranging from those of small, design-led businesses to global brands – in this way, the book offers design consultancies a ready resource to draw upon in the research phase of identity projects. Logos are also indexed alphabetically by name of company/designer and by industrial sector, making it easy to piece together a picture of the state of the identity art in any client’s marketplace.

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20 .) Logolounge Book 10: The World’s Premier Logo Showcase

 Logolounge Book 10: The World’s Premier Logo Showcase Lists It Appears On:

  • Dexigner
  • Just Creative

LogoLounge 10 presents the 2,500 best logo designs as judged by a select group of identity designers and branding experts. Logos are organized into 20 visual categories for easy reference. Peek behind the curtain to witness logo genius throughout the book, with article on design firms such as Alex Rinker, Odney, Steely Works, Simon Frouws Design, Gardner Design and more. LogoLounge 10 is the definitive logo resource for designers, brand managers, and start-ups looking for consummate inspiration.

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19 .) Maximize Your Potential: Grow Your Expertise, Take Bold Risks & Build an Incredible Career by Jocelyn K. Glei

 Maximize Your Potential: Grow Your Expertise, Take Bold Risks & Build an Incredible Career Lists It Appears On:

  • Co Schedule
  • The Muse

With wisdom from 21 leading creative minds, 99U’s Maximize Your Potential will show you how to generate new opportunities, cultivate your creative expertise, build valuable relationships, and take bold, new risks so that you can utilize your talents to the fullest.

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18 .) POP! by Sam Horn

 POP! Lists It Appears On:

  • Jobberman
  • The Muse

A powerful tool for entrepreneurs, businesspeople, authors, and anyone who wants to break out big, the POP! process is a fun, fascinating, strategic approach to making messages Purposeful, Original, and Pithy – to generate instant intrigue and word-of-mouth buzz.

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17 .) Start With Why: How Great Leaders Inspire Everyone to Take Action by Simon Sinek

 Start With Why: How Great Leaders Inspire Everyone to Take Action Lists It Appears On:

  • Co Schedule
  • Style Guide

Why do you do what you do? Why are some people and organizations more innovative, more influential, and more profitable than others? Why do some command greater loyalty from customers and employees alike? Even among the successful, why are so few able to repeat their success over and over? People like Martin Luther King Jr., Steve Jobs, and the Wright Brothers might have little in common, but they all started with why. It was their natural ability to start with why that enabled them to inspire those around them and to achieve remarkable things. In studying the leaders who’ve had the greatest influence in the world, Simon Sinek discovered that they all think, act, and communicate in the exact same way — and it’s the complete opposite of what everyone else does. Sinek calls this powerful idea The Golden Circle, and it provides a framework upon which organizations can be built, movements can be lead, and people can be inspired. And it all starts with WHY. Any organization can explain what it does; some can explain how they do it; but very few can clearly articulate why. WHY is not money or profit– those are always results. WHY does your organization exist? WHY does it do the things it does? WHY do customers really buy from one company or another? WHY are people loyal to some leaders, but not others? Starting with WHY works in big business and small business, in the nonprofit world and in politics. Those who start with WHY never manipulate, they inspire. And the people who follow them don’t do so because they have to; they follow because they want to. Drawing on a wide range of real-life stories, Sinek weaves together a clear vision of what it truly takes to lead and inspire. This book is for anyone who wants to inspire others or who wants to find someone to inspire them.

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16 .) The Brand Mapping Strategy: Design, Build, and Accelerate Your Brand by Karen Tiber Leland

 The Brand Mapping Strategy: Design, Build, and Accelerate Your Brand Lists It Appears On:

  • Dexigner
  • Entrepreneur

If You Don’t Define Your Brand, Someone Else Will Define It for You Sharing hard-earned insights, advice, and best practices, brand and marketing strategist Karen Tiber Leland helps entrepreneurs, business owners, CEOs, and executives create a brand by design instead of default, gain greater influence in their industries and companies, and become thought leaders in their fields. The Brand Mapping Strategy uses proven strategies, best practices and anecdotes from real life brand-building successes to give readers the tools they need to design, build, and accelerate a successful brand. Readers will be able to: Develop an overall blueprint for their brand using the Brand Mapping Process® Determine which online tactics (and in what combination) will work for their brand Expand the current brand outreach and contribution to a bigger audience in their industry, community, or the world at large Become a thought or industry leader, using clear positioning, a specific strategy for brand building, and a method for implementation Leverage content effectively and efficiently to build their brand Develop a marketing and social media strategy using the right platform

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15 .) The Hero and the Outlaw: Building Extraordinary Brands Through the Power of Archetypes, by Margaret Mark and Carol S. Pearson

 The Hero and the Outlaw: Building Extraordinary Brands Through the Power of Archetypes, Lists It Appears On:

  • Brand Folder
  • We Are Motto

A brand’s meaning–how it resonates in the public heart and mind–is a company’s most valuable competitive advantage. Yet, few companies really know how brand meaning works, how to manage it, and how to use brand meaning strategically. Written by best-selling author Carol S. Pearson (The Hero Within) and branding guru Margaret Mark, this groundbreaking book provides the illusive and compelling answer.

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14 .) The Science and Art of Branding by Giep Franzen and Sandra Moriarty

 The Science and Art of Branding Lists It Appears On:

  • 4 Color Print
  • Creative Market

This innovative work provides a state-of-the-art overview of current thinking about the development of brand strategy. Unlike other books on branding, it approaches successful brand strategy from both the producer and consumer perspectives. “The Science and Art of Branding” makes clear distinctions among the producer’s intentions, external brand realities, and consumer’s brand perceptions – and explains how to fit them all together to build successful brands. Co-author Sandra Moriarty is also the author of the leading Principles of Advertising textbook, and she and Giep Franzen have filled this volume with practical learning tools for scholars and students of marketing and marketing communications, as well as actual brand managers. The book explains theoretical concepts and illustrates them with real-life examples that include case studies and findings from large-scale market research. Every chapter opens with a mini-case history, and boxed inserts featuring quotes from experts appear throughout the book. “The Science and Art of Branding” also goes much more deeply than other works into the core concept of brand equity, employing new measurement systems only developed over the last few years.

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13 .) Thinking with Type: A Critical Guide for Designers, Writers, Editors, & Students

 Thinking with Type: A Critical Guide for Designers, Writers, Editors, & Students Lists It Appears On:

  • 99 Designs
  • Just Creative

The organization of letters on a blank sheet—or screen—is the most basic challenge facing anyone who practices design. What type of font to use? How big? How should those letters, words, and paragraphs be aligned, spaced, ordered, shaped, and otherwise manipulated? In this groundbreaking new primer, leading design educator and historian Ellen Lupton provides clear and concise guidance for anyone learning or brushing up on their typographic skills.

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12 .) Zag by Marty Neumeier

 Zag Lists It Appears On:

  • Laura Busche
  • Marketinomics

“When everybody zigs, zag,” says Marty Neumeier in this fresh view of brand strategy. ZAG follows the ultra-clear “whiteboard overview” style of the author’s first book, THE BRAND GAP, but drills deeper into the question of how brands can harness the power of differentiation. The author argues that in an extremely cluttered marketplace, traditional differentiation is no longer enough–today companies need “radical differentiation” to create lasting value for their shareholders and customers. In an entertaining 3-hour read you’ll learn: – why me-too brands are doomed to fail – how to “read” customer feedback on new products and messages – the 17 steps for designing “difference” into your brand – how to turn your brand’s “onliness” into a “trueline” to drive synergy – the secrets of naming products, services, and companies – the four deadly dangers faced by brand portfolios – how to “stretch” your brand without breaking it – how to succeed at all three stages of the competition cycle From the back cover: In an age of me-too products and instant communications, keeping up with the competition is no longer a winning strategy. Today you have to out-position, out-maneuver, and out-design the competition. The new rule? When everybody zigs, zag. In his first book, THE BRAND GAP, Neumeier showed companies how to bridge the distance between business strategy and design. In ZAG, he illustrates the number-one strategy of high-performance brands–radical differentiation. ZAG is an AIGA Design Press book, published under Peachpit’s New Riders imprint in partnership with AIGA. For a quick peek inside ZAG, go to www.zagbook.com.

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11 .) Contagious: Why Things Catch On by Jonah Berger

 Contagious: Why Things Catch On Lists It Appears On:

  • Entrepreneur
  • Ste Davies
  • We Are Motto

New York Times bestseller and named Best Marketing Book of 2014 by the American Marketing Association What makes things popular? Why do people talk about certain products and ideas more than others? Why are some stories and rumors more infectious? And what makes online content go viral? If you said advertising, think again. People don’t listen to advertisements, they listen to their peers. But why do people talk about certain products and ideas more than others? Why are some stories and rumors more infectious? And what makes online content go viral? Wharton marketing professor Jonah Berger has spent the last decade answering these questions. He’s studied why New York Times articles make the paper’s own Most E-mailed List, why products get word of mouth, and how social influence shapes everything from the cars we buy to the clothes we wear to the names we give our children. In this book, Berger reveals the secret science behind word-of-mouth and social transmission. Discover how six basic principles drive all sorts of things to become contagious, from consumer products and policy initiatives to workplace rumors and YouTube videos. Contagious combines groundbreaking research with powerful stories. Learn how a luxury steakhouse found popularity through the lowly cheese-steak, why anti-drug commercials might have actually increased drug use, and why more than 200 million consumers shared a video about one of the seemingly most boring products there is: a blender. If you’ve wondered why certain stories get shared, e-mails get forwarded, or videos go viral, Contagious explains why, and shows how to leverage these concepts to craft contagious content. This book provides a set of specific, actionable techniques for helping information spread – for designing messages, advertisements, and information that people will share. Whether you’re a manager at a big company, a small business owner trying to boost awareness, a politician running for office, or a health official trying to get the word out, Contagious will show you how to make your product or idea catch on.

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10 .) Ogilvy on Advertising by David Ogilvy

 Ogilvy on Advertising Lists It Appears On:

  • Brand Folder
  • Laura Busche
  • Percolate

A candid and indispensable primer on all aspects of advertising from the man Time has called “the most sought after wizard in the business”.

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9 .) Refuse to Choose!: Use All of Your Interests, Passions, and Hobbies to Create the Life and Career of Your Dreams by Barbara Sher

 Refuse to Choose!: Use All of Your Interests, Passions, and Hobbies to Create the Life and Career of Your Dreams Lists It Appears On:

  • Jobberman
  • Style Guide
  • The Muse

Don’t know what to do with your life? Drawn to so many things that you can’t choose just one? New York Times best-selling author Barbara Sher has the answer–do EVERYTHING! With her popular career counseling sessions, motivational speeches, workshops, and television specials, Barbara Sher has become famous for her extraordinary ability to help people define and achieve their goals. What Sher has discovered is that some individuals simply cannot, and should not, decide on a single path; they are genetically wired to pursue many areas. Sher calls them “Scanners”–people whose unique type of mind does not zero in on a single interest but rather scans the horizon, eager to explore everything they see. In this groundbreaking book, readers will learn: • what’s behind their “hit and run” obsessions • when (and how) to finish what they start • how to do everything they love • what type of Scanner they are (and which tools they need to do their very best work)

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8 .) Sticky Branding: 12.5 Principles to Stand Out, Attract Customers, and Grow an Incredible Brand by Jeremy Miller

 Sticky Branding: 12.5 Principles to Stand Out, Attract Customers, and Grow an Incredible Brand Lists It Appears On:

  • 4 Color Print
  • Acadoceo
  • Brand Folder

Stand out, attract customers and grow your company into a sticky brand. Sticky Branding provides practical, tactical ideas of how mid-market companies — companies with a marketing budget, but not a vast one — are challenging the status quo and growing sticky brands.

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7 .) The Accidental Creative: How to Be Brilliant at a Moment’s Notice by Todd Henry

 The Accidental Creative: How to Be Brilliant at a Moment's Notice Lists It Appears On:

  • Jobberman
  • Style Guide
  • The Muse

Have better ideas, faster, without the stress and burnout. It isn’t enough to just do your job anymore. In order to thrive in today’s marketplace, all of us-even the accountants-have to be ready to generate brilliant ideas on demand. Business creativity expert Todd Henry explains how to establish effective practices that unleash your creative potential. Born out of his consultancy and his popular podcast, Henry has created a practical method for discovering your personal creative rhythm. He focuses on five key elements: *Focus: Begin with your end goal in mind. *Relationships: Build stimulating relationships and ideas will follow. *Energy: Manage it as your most valuable resource. *Stimuli: Structure the right “inputs” to maximize creative output. *Hours: Focus on effectiveness, not efficiency. This is a guide for staying inspired and experiencing greater creative productivity than you ever imagined possible.

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6 .) What Great Brands Do: The Seven Brand-Building Principles that Separate the Best from the Rest by Denise Yohn

 What Great Brands Do: The Seven Brand-Building Principles that Separate the Best from the Rest Lists It Appears On:

  • Brand Folder
  • Entrepreneur
  • Percolate

“What Great Brands Do” shows how companies as diverse as IBM, REI, Starbucks, Lululemon, and more have all used their exceptional brand platforms as management tools to fuel, align, and guide every task they undertake–and have achieved higher-than-average profit margins as a result. What do these great brands have in common? “What Great Brands Do” shows how these firms rely on a brand-as-business management approach to grow and succeed in tough economic climates, regardless of the size of their marketing budgets. “What Great Brands Do” distills their approach into seven guiding principles and accompanying best practices to provide a thoughtful and practical methodology for putting a company’s brand in the driver’s seat of the organization. The seven principles are: Great brands start insideGreat brands avoid selling productsGreat brands ignore trendsGreat brands don’t chase customersGreat brands sweat the small stuffGreat brands commit and stay committedGreat brands never need to “give back”Research suggests that only a small portion of companies practice brand-building the way great brands do–a recent survey of marketing executives revealed that 64 percent feel that their brands do not influence decisions made at their companies. Nearly two-thirds of companies are pouring millions of dollars into marketing and advertising without aligning their business strategies with the brand values and attributes they’re communicating. As a result, the full business value of those brands is going unrealized. “What Great Brands Do “intends to change the ways readers think about and work with brand-building, and the book is essential reading for any business leader who wants to ensure that current brand activities help lay the foundation for continued growth.

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5 .) The 22 Immutable Laws of Branding by Al Ries & Laura Ries

 The 22 Immutable Laws of Branding Lists It Appears On:

  • Acadoceo
  • Creative Market
  • Laura Busche
  • Ste Davies

The only way to stand out in today’s — and tomorrow’s — cluttered marketplace is to build your product or service into a brand. Think Nike, Starbuck’s, Xerox, and Kleenex, and you’re thinking brands in the biggest and most lucrative sense. In The 22 Immutable Laws of Branding, marketing guru Al Ries, together with Laura Ries, has put together the authoritative work on brands and branding — organized in a short, pithy book that can be read and digested in as brief a time as an airplane ride.

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4 .) Brand Thinking and Other Noble Pursuits by Debbie Millman

 Brand Thinking and Other Noble Pursuits Lists It Appears On:

  • Acadoceo
  • Brand Folder
  • Creative Market
  • Laura Busche
  • Percolate

We are now living in a world with over one hundred brands of bottled water. The United States alone is home to over 45,000 shopping malls. And there are more than 19 million customized beverage choices a barista can whip up at your local Starbucks. Whether it’s good or bad, the real question is why we behave this way in the first place. Why do we telegraph our affiliations or our beliefs with symbols, signs, and codes? Brand Thinking and Other Noble Pursuits contains twenty interviews with the world’s leading designers and thinkers in branding. The interviews contain spirited views on how and why humans have branded the world around us, and the ideas, inventions, and insight inherent in the search.

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3 .) Positioning: The battle for your mind by Al Ries & Jack Trout

 Positioning: The battle for your mind Lists It Appears On:

  • Creative Market
  • Laura Busche
  • Marketinomics
  • Roger Brooks International
  • Style Guide

The first book to deal with the problems of communicating to a skeptical, media-blitzed public, Positioning describes a revolutionary approach to creating a “position” in a prospective customer’s mind-one that reflects a company’s own strengths and weaknesses as well as those of its competitors.

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2 .) The Brand Gap: How to Bridge the Distance Between Business Strategy and Design by Marty Neumeier

 The Brand Gap: How to Bridge the Distance Between Business Strategy and Design Lists It Appears On:

  • Acadoceo
  • Brand Folder
  • Creative Market
  • Five Books
  • Marketinomics
  • Ste Davies
  • Style Guide

THE BRAND GAP is the first book to present a unified theory of brand-building. Whereas most books on branding are weighted toward either a strategic or creative approach, this book shows how both ways of thinking can unite to produce a “charismatic brand”–a brand that customers feel is essential to their lives. In an entertaining two-hour read you’ll learn: – the new definition of brand – the five essential disciplines of brand-building – how branding is changing the dynamics of competition – the three most powerful questions to ask about any brand – why collaboration is the key to brand-building – how design determines a customer’s experience – how to test brand concepts quickly and cheaply – the importance of managing brands from the inside – 220-word brand glossary From the back cover: Not since McLuhan’s THE MEDIUM IS THE MESSAGE has a book compressed so many ideas into so few pages. Using the visual language of the boardroom, Neumeier presents the first unified theory of branding–a set of five disciplines to help companies bridge the gap between brand strategy and customer experience. Those with a grasp of branding will be inspired by the new perspectives they find here, and those who would like to understand it better will suddenly “get it.” This deceptively simple book offers everyone in the company access to “the most powerful business tool since the spreadsheet.”

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1 .) Designing Brand Identity: An Essential Guide for the Whole Branding Team, 4th Edition by Alina Wheeler

 Designing Brand Identity: An Essential Guide for the Whole Branding Team, 4th Edition Lists It Appears On:

  • 99 Designs
  • Acadoceo
  • Brand Folder
  • Creative Market
  • Dexigner
  • Just Creative
  • Koby Karinaochis
  • Laura Busche
  • We Are Motto

From researching the competition to translating the vision of the CEO, to designing and implementing an integrated brand identity programme, the meticulous development process of designing a brand identity is presented through a highly visible step-by-step approach in five phases.

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The 100+ Additional Best Branding Books



 

#BookAuthorLists
(Titles Appear On 1 List Each)
31
100 Ideas that Changed Graphic Design
99 Designs
32
10x Marketing Formula: Your Blueprint for Creating ‘Competition-Free Content’ That Stands Out and Gets Results
Co Schedule
3322 Immutable Laws of BrandingMarketinomics
3499: Stories of the Game,Wayne GretzkyInc.
35Aaker on Branding: 20 Principles That Drive SuccessDavid AakerAcadoceo
36Airline Visual Identity: 1945-1975Dexigner
37America’s Greatest Brands 12Dexigner
38Authentic Personal Branding: A New Blueprint for Building and Aligning a Powerful Leadership BrandHubert K. RampersadBrighter Monday
39Basic Identity 2Dexigner
40Best Practice Cases in Branding: Lessons from the World’s Strongest Brands,Kevin Keller.Creative Market
41Big Brand Theory99 Designs
42Blowing Up the Brand: Critical Perspectives on Promotional Culture (Popular Culture and Everyday Life),Melissa Aronczyk & Devon PowersCreative Market
43BRAIN TATTOOS
Roger Brooks International
44Brand Against the Machine: How to Build Your Brand, Cut Through the Marketing Noise, and Stand Out from the CompetitionJohn Michael Morgan
Best Marketing Degrees
45Brand Apart,Joe DuffyCreative Market
46Brand AtlasAlina WheelerCreative Market
47
Brand Bible: The Complete Guide to Building, Designing, and Sustaining Brands
4 Color Print
48Brand Hijack: Marketing Without MarketingAlex Wipperfürth
Best Marketing Degrees
49Brand Identity BreakthroughSte Davies
50
Brand Intervention: 33 Steps to Transform the Brand You Have Into the Brand You Need
Dexigner
51Brand IntimacyMario Natarelli and Rina PlaplerBusiness News Daily
52Brand Mascots: And Other Marketing AnimalsSharon Ponsonby-McCabe and Stephen Brown
Best Marketing Degrees
53Brand Portfolio StrategyLaura Busche
54
Brand the Change: The Branding Guide for Social Entrepreneurs
Dexigner
55Branded Nation: The Marketing of Megachurch, College IncJames B. Twitchell
Best Marketing Degrees
56Branding YourselfErik Deckers and Kyle LacyCreative Market
57Branding: A Very Short IntroductionRobert JonesFive Books
58
Branding: In Five and a Half Steps
Dexigner
59
Brandlife: Cafés and Coffeehouses
Dexigner
60Brands and Branding (Economist Books),Rita CliftonCreative Market
61Brands in Glass Houses: How to Embrace Transparency and Grow Your Business Through Content MarketingDechay Watts, Debbie Williams, and Said Baghill
Best Marketing Degrees
62Build Your Own BrandDexigner
63
Building a Big Small Business Brand
Dexigner
64Building a Brand StorySte Davies
65Building Better BrandsDexigner
66Building Strong Brands,David A. Aaker.Creative Market
67
Business Branding: Expert Marketing Techniques For Building A Captivating Brand, Attracting Customers and Reinventing Your Image In The Digital Age
4 Color Print
68BuzzmarketingMark HughesStyle Guide
69
Career Distinction: Stand Out by Building Your Brand
Brand Yourself
70
Communication Arts Typography Annual
99 Designs
71Confessions of an Advertising Man”David OgilvyStyle Guide
72Content Strategy for the WebCo Schedule
73Create, Convince, ConnectJorg DietzelCreative Market
74
Creating a Brand Identity: A Guide for Designers
Dexigner
75
Creative Workshop: 80 Challenges to Sharpen Your Design Skills
99 Designs
76Design DNA: Logos99 Designs
77Designing a Brand Identity4 Color Print
78Designing Brand ExperiencesRobin LandaCreative Market
79
Designing the Brand Identity in Retail Spaces
Dexigner
80
DESTINATION BRANDING FOR SMALL CITIES
Roger Brooks International
81
Draplin Design Co.: Pretty Much Everything
Co Schedule
82
Drawn In: A Peek into the Inspiring Sketchbooks of 44 Fine Artists, Illustrators, Graphic Designers and Cartoonists
99 Designs
83
Dynamic Identities: How to Create a Living Brand
Dexigner
84
Eat & Go: Branding & Design Identity for Takeaways & Restaurants
Dexigner
85
Eat and Stay: Restaurant Graphics & Interiors
Dexigner
86Emotional BrandingMarc GobéCreative Market
87
Essentialism: The Disciplined Pursuit of Less
Co Schedule
88Everybody Writes: Your Go-To Guide to Creating Ridiculously Good ContentAnn HandleyAcadoceo
89
First Things First!: New Branding and Design for New Businesses
Dexigner
90FizzTed WrightEntrepreneur
91Freedom Found: My Life Story,Warren MillerInc.
92Growth Hacker Marketing: A Primer on the Future of PR, Marketing, and AdvertisingRyan HolidayAcadoceo
93Hooked: How to Build Habit-Forming ProductsNir EyalAcadoceo
94How Brands Become IconsDouglas HoltCreative Market
95How Brands GrowByron SharpPercolate
96How Cool Brands Stay Hot: Branding Generation YJoeri Van den Bergh and Mattias Behrer
Best Marketing Degrees
97How to Style Your BrandLaura Busche
98
Identity Colour Codes: How Colours Unite Us All
Dexigner
99Innovation in Marketing,Ted LevittProphet
100
It’s Not How Good You Are, it’s How Good You Want to Be
Ste Davies
101Killing MarketingJoe Pulizzi and Robert RoseBusiness News Daily
102KNOWN: The handbook for building and unleashing your personal brand in the digital ageMark W. SchaeferBrighter Monday
103Lean BrandingLaura Busche
104Logo CreedDexigner
105
Logo Decode: From Logo Design to Branding
Dexigner
106Logo ModernismDexigner
107Logo, Font & Lettering Bible99 Designs
108
LOIS Logos: How to Brand with Big Idea Logos
Dexigner
109Managing Brand Equity: Capitalizing on the Value of a Brand Name,David A. Aaker.Creative Market
110
Managing Content Marketing: The Real-World Guide for Creating Passionate Subscribers to Your Brand
Co Schedule
111Marketing ManagementPhilip Kotler and Kevin Lane Keller
Best Marketing Degrees
112
Me 2.0: Build a Powerful Brand to Achieve Career Success
Brand Yourself
113My Years with General Motors,Alfred SloanProphet
114Online Brand Communities: Using the Social Web for Branding and MarketingFrancisco J. Martinez-López, Rafael Anaya-Sánchez, Rocio Aguilar-Illescas, and Sebastián Molinillo
Best Marketing Degrees
115OnwardWe Are Motto
116
Pantone: the Twentieth Century in Color
99 Designs
117PersonovationTimothy Maurice WebsterBrighter Monday
118Pitched: A Simple DIY Guide to Public Relations for Small BusinessJennifer FortneyBusiness News Daily
119POWERLINES
Roger Brooks International
120Professional Services Marketing: How the Best Firms Build Premier Brands, Thriving Lead Generation Engines, and Cultures of Business Development SuccessMike Schultz and John Doerr
Best Marketing Degrees
121Purple CowSeth GodinEntrepreneur
122RebrandBernard Kevin CliveBrighter Monday
123Recognise Me: BrandingDexigner
124
Rhetoric of Logos: A Primer for Visual Language
Dexigner
125Rising Tide: Lessons from 165 Years of Brand Building at Procter & GambleDavis Dyer, Frederick Dalzell, and Rowena OlegarioPercolate
126Sapiens: A Brief History of HumankindYuval Noah HarariFive Books
127
Self Marketing Power: Branding Yourself as a Business of One
Koby Karinaochis
128Self-Absorption and Self-Seduction in the Corporate Identity Game,Lars Thøger Christensen and George CheneyCreative Market
129Shoe Dog: A MemoirPhil KnightInc.
130
Simplified Guide to Personal Branding By Joseph Mudau
Brighter Monday
131Star Brands: A Brand Manager’s Guide to Build, Manage & Market Brands,Carolina Rogoll.Creative Market
132Strategic Brand Management: Building, Measuring and Managing Brand Equity,Kevin Keller.Creative Market
133Strong Brands, Strong Relationships,Susan Fournier, Michael Breazeale and Jill Avery.Creative Market
134Style & SubstanceLiz Dennery SandersBusiness News Daily
135
The 10ks of Personal Branding: Create a Better You
Koby Karinaochis
136The Art of Social Media: Power Tips for Power UsersGuy KawasakiAcadoceo
137The Big IdeaRobert JonesFive Books
138
The Brand Called You: Create a Personal Brand That Wins Attention and Grows Your Business
Brand Yourself
139
The Brand You 50: Transform Yourself from an ‘Employee’ into a Brand That Shouts Distinction, Commitment, and Passion!
Brand Yourself
140
The Brand YU Life: Re-thinking who you are through personal brand management
Brand Yourself
141The Business of Brands,Jon Miller & David MuirCreative Market
142The Culture EngineWe Are Motto
143The New Strategic Brand Management: Advanced Insights and Strategic Thinking,Jean-Noel Kapferer.Creative Market
144
The Physics of Brand: Understand the Forces Behind Brands That Matter
Dexigner
145The Power of Visual Storytelling: How to Use Visuals, Videos, and Social Media to Market Your BrandEkaterina WalterAcadoceo
146
The Ultimate Guide to Logo Design
Just Creative
147Type Matters!99 Designs
148Typography99 Designs
149
U R a Brand! How Smart People Brand Themselves for Business Success
Brand Yourself
150Unconscious Branding: How Neuroscience Can Empower (and Inspire) MarketingDouglas Van Praet
Best Marketing Degrees
151
UnMarketing: Stop Marketing, Start Engaging
Co Schedule
152Ways of SeeingJohn BergerFive Books
153What Great Salespeople Do: The Science of Selling Through Emotional Connection and the Power of Story”Michael Bosworth and Ben ZoldanStyle Guide
154What Is Branding?Matthew HealeyCreative Market
155
Wilhelm Deffke: Pioneer of the Modern Logo
Dexigner
156
Wired for Story: The Writer’s Guide to Using Brain Science to Hook Readers from the Very First Sentence
Co Schedule
157
Youtility: Why Smart Marketing Is about Help Not Hype
Co Schedule


26 Best Branding Book Sources/Lists



SourceArticle
4 Color Print Top 5 Books on Branding for 2017 – Luxury Business Cards – 4ColorPrint
99 Designs 11 must-read design books – 99Designs
Acadoceo The 12 Best Books on Branding – Acadoceo
Best Marketing Degrees Editor’s Choice: The 11 Best Books on Branding – Best Marketing …
Brand Folder 9 Branding Books That Will Make You a Better Marketer—Brandfolder
Brand Yourself Our Top 7 Best Personal Branding Books | BrandYourself
Brighter Monday Top 5 Books For Ingenious Personal Branding | BrighterMonday
Business News Daily Best Marketing Books You Should Read Now – Business News Daily
Co Schedule 10 Best Marketing Books to Get Remarkable Results in 2018
Creative Market 20 Branding Books Top Design Professors Swear By – Creative Market
Dexigner Logo & Branding Design Books – Dexigner
Entrepreneur 5 Books to Help Strengthen Your Brand – Entrepreneur
Five Books The Best Books on Branding | Five Books
Inc. 4 Books to Read if You Want to Build an Iconic Brand | Inc.com
Jobberman Personal Branding Books That Will Help You Grow | Jobberman Nigeria
Just Creative My Top 7 Favorite Branding & Logo Books | JUST™ Creative
Koby Karinaochis Best Branding Books for Entrepreneurs – Next Generation Branding
Laura Busche 10 Branding Books to Refresh Your Business in 2018 – Laura Busche
Marketinomics 5 great books on Branding you must read – Marketinomics
Percolate The Brand Management Required Reading List | The Percolate Blog
Prophet The 3 Most Influential Branding Books Still Influencing Today | Aaker …
Roger Brooks International The Top Five Books on Branding – Roger’s Reads – Roger Brooks
Ste Davies The Best Books On Branding For 2018 – Ste Davies
Style Guide 10 Must-Read Books for Personal Branding | STYLEGUIDE
The Muse 6 Personal Branding Books to Read for Your Career- The Muse
We Are Motto 6 Best Branding Books for Entrepreneurs | Motto